NGOs, show me your failures!
Another post inspired from the Tales from the Hood blog, this one about honesty and NGO propaganda.
A comment from Mo-ha-med (below) is something I really agree with:
I’m particularly curious about a remark of yours about how the PR dept needs to communicate things in a certain way and that we shouldn’t “believe our own propaganda”.
So essentially, yes, we do lie, and it’s okay for the PR department to lie to some people (or donors), but we should keep our heads cool?
My thoughts I posted are these:
I couldn’t agree more. Mo-ha-med – that is just what I was thinking, why are we even jumping to the conclusion that we should consider that our PR team would be overstating what we actually accomplish? That is like accepting defeat or admitting failure at honesty before we even start trying.
I would not trust any NGO that does not have a very open and honest answer to the question “What mistakes have you made recently and how are you working to improve your organization based on what you learned?” I would also not be inclined to give money to any organization which only has positive things on their website – every group ever makes mistakes! We should be sharing those so others can learn and until we start realizing that that IS our PR teams job, to BE honest, we are not going to get very far in the honesty department.
I also think it is SO important that those of us who work in or support NGOs ASK to see mistakes, failures, and current issues. It isn’t enough to expect that we will be told, particularly as managers or donors. For example, I was once trying to convince a large NGO working in Cambodia that their programs were negatively effecting education in the hundreds of schools across the country that they were working in due to ill-planned rules and regulations, lack of monitoring, and a backwards incentive system. When I made my “You are harming education in Cambodia” presentation in their main office in the US, the reaction from the person in charge of the program globally was “But, when I was in Cambodia last year to see the project, the two schools I visited seemed to be doing well?’
The fact that she hadn’t ASKED to see the ones that were failing Continue Reading


