Can Marketing Your Social Impact Harm Your Social Impact?
When I was last in Cambodia, I was speaking with Rachel Faller, of KeoK’jay about their marketing – and how they weigh decisions about whether or not to market the impact of their work on their employees. The counterbalance of marketing their “impact” vs their “products/service” is one DDD, a Phnom Penh based data-entry company employing “disadvantaged people” faces as well. Here is a piece I wrote for the Ashoka column of Forbes online about this tension involved in marketing your impact: