15 May 2013 ~ 0 Comments

Can Marketing Your Social Impact Harm Your Social Impact?

When I was last in Cambodia, I was speaking with Rachel Faller, of KeoK’jay about their marketing – and how they weigh decisions about whether or not to market the impact of their work on their employees. The counterbalance of marketing their “impact” vs their “products/service” is one DDD, a Phnom Penh based data-entry company employing “disadvantaged people”¬†faces as well. Here is a piece I wrote for the Ashoka column of Forbes online¬†about this tension involved in marketing your impact:

http://www.forbes.com/sites/ashoka/2013/05/15/can-marketing-your-social-impact-harm-your-social-impact/